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31 Days of NaNoPrepMo: Day 4

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31-Days-of-NaNoPrepMo-by-Katrina-OstranderDay 4: Who is your audience?

Story and setting. Now that you’ve considered premise and theme, it’s time to begin narrowing down whom you are writing for.

  • Based on the type of thematic questions you’re asking, which genre(s) does this story belong to?
  • What genre norms/tropes do you want to hit or subvert?
  • Who’s your target demographic?
  • Where would you shelve this story in Barnes & Noble?

Knowing whom you’re writing for will help you make decisions down the road, such as what kind of protagonist you’ll have (for instance, in Young Adult and Middle Grade and New Adult genres, protagonist generally correlates with age of the reader, skewed slightly older), how much sex or violence to include (important if you’re hugging the edge of two demos, such as a YA novel), or even how long it should ultimately be.

Action Plan: Research the different genres and determine which one(s) are appropriate for your premise and theme. Alternatively, consider a genre where your premise and theme don’t normally belong, such as love and relationships in a sci-fi genre, to create a story that stands out. Genre is mutable, and as you continue to develop things like your protagonist and plot, you should occasionally revisit your genre to see if your story has shifted or become a hybrid of two.

Additional Reading: “6 Ways Novelists Can Use Target Marketing” from Story Fix

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